About | BEN LEANDER Design Studio

ben leander willgruber design products

ben leander willgruber design products

Hello! I am Ben Leander.

After some years of working in advertising agencies, I founded my visual design studio in 2020. My focus lies on psychologically driven brand development and storytelling connecting design and written communication.

I have previously worked as a journalist which is where my love for the written language stems from. You can read some of my stories on my English blog where I’ve also sub-linked some of my German articles.

benleanderwillgruber_freelancer-blogpost

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, to make yourself recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with. I will become your partner in this process and will help with everything pertaining to visual communication and advertising!

benleander dreams float

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, to make yourself recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with. I will become your partner in this process and can help with everything pertaining to visual communication and advertising!

benleander dreams float

My Services.

Start-Up

If you do not yet have a (proper) design we will discuss what you stand for, what you offer and what messages you want to bring across.

Re-Design

You already have a design that you want to refresh or renew from scratch. We will discuss if the values of your company have changed or in what ways you want to re-position your brand.

Campaign

You have an existing design and want to attract new customers or draw attention to your business. You are looking for a designer who conceptualizes a campaign and/or creates advertising material.

Solo Products

You are interested in booking me solo for business cards, print products, magazines, packaging, websites, newsletters and more.

My Process.

1. Kick-off

In a first consultation we will define the core of your brand and the values and emotions you want associated with it.

2. Re-Briefing

After our first meeting, I will summarize everything and propose a non-binding plan.

3. Analysis

I will do market research, analyse your competition and your focus group to find the best way for you to stand out to your potential clients.

4. Design

I will present to you my concept and preliminary designs which I will finish with your inputs. We will stay in contact afterwards for check-ins.

Contact me now!

Features.

Posters Can Help
slanted, DE (2023)

LESS is LESS (2021/2022)
Cover of PAGE Magazine
in PAGE Magazine
in Kleine Zeitung

Gay Men Draw Vaginas
Walleye Systems, USA (2018)

Die Wiese
Skarabæus, AT (2010)

Ventures.

Comic Artist (2021-)
LESS is LESS

Teacher for Print and Media Design (2020-)
Teacher for Graphics and Communication Design (2023-)
bfi Steiermark

Event (Co-)Design and DJ (2019-)
Dancen und Schmusen!
Ravenbogen
Queer Resistdance

Freelance Journalist (2018-2021)
VICE | Futter | Kleine Zeitung | noisey

Online Shop (2017-)
Redbubble

Blogger (2017-)
My Casual Trainwreck Life

Exhibitions.

Zwiespalt (2024)
Murinsel, Graz

The Joy of Queer Resistance (2024)
literaturhaus, Graz

Imagine… (2023)
Murinsel, Graz

Softboiled Wonderland (2023)
Parks Art, Graz

Böse Kunst (2023)
Roter Keil, Graz

we ❤ illustration (2021)
designforum, Graz

_Ghost Thoughts (2021)
digital

All Against COVID-19 (2020)
Shenzhen Design Week, China

To Death with a Smile (2019/2020)
MUMEDI, Mexico

Mutboard&Vogel (2019)
designforum, Graz

Unter die Haut (2018)
vergissmeinnicht, Graz

Education.

Graphic & Communication Design
Ortweinschule, Graz (2010-2013)

Psychology (Master)
Karl-Franzens-Uni, Graz (2010-2017)

Further Training
Business Coaching (alea + partner, 2020)
Creative Business Coaching (c hoch 3, 2021)

Network & Friends.

creative industries styria
we ❤ illustration
Illu Kollektiv Graz
Ravenbogen Kollektiv
QuFO
c hoch 3
cardamom

Jacqueline Kaulfersch (Illustration)
Anna Prem (Illustration)
Petra Höfler (Design)
Phil Hoffer (Design)
Philipp Schwarzbauer (Art Direction)
Vera Schmid (Motion Design)
Anna Kleindinst (Design)
Danny Fritz (Web)

My Clients.