BenLeander_Design Studio

+43 650 707 9191 (12-18 h)
hello@benleander.com

ben leander willgruber design products
ben leander willgruber design products

Hello! I am BenLeander.

After some years of working in advertising agencies, I founded my visual design studio in 2020. My focus lies on psychologically driven brand development and storytelling. Simply put, I connect visual design and written communication.

I have previously worked as a journalist which is where my love for the written language stems from. You can read some of my stories on my English blog where I’ve also sub-linked some of my German articles.

You can find out more about me, my services and my process below. Don’t hesitate to ask for my special conditions for social and artistic projects as well as start-ups!

benleanderwillgruber_freelancer-blogpost

Education.

Graphic & Communication Design
Ortweinschule, Graz (2010-2013)

Psychology (Master)
Karl-Franzens-Universität, Graz (2010-2017)

Further Training (Excerpt)
Business Coaching (alea + partner, 2020)
Creative Business Coaching (c hoch 3, 2021)

Ventures.

Comic Artist (2021-)
LESS IS LESS, Instagram

Teacher for Print Design (2020-)
bfi Steiermark, Graz

Event Co-Design and DJ (2019-2020)
Dancen und Schmusen!, Graz/Wien

Freelance Journalist (2018-2021)
VICE | Futter | Kleine Zeitung | noisey, Graz/Wien/Berlin

Online Shop (2017-)
Redbubble

Blogger (2017-)
My Casual Trainwreck Life

Features.

‘LESS IS LESS’ (2021/2022)
Cover of PAGE Magazine
in PAGE Magazine
in Kleine Zeitung

OfG Design Award (2021)
Nominee Illustration + Photo

‘Gay Men Draw Vaginas’
Walleye Systems, USA (2018)

‘Die Wiese’
Skarabæus, Wien (2010)

Exhibitions.

we ❤ illustration (2021)
designforum, Graz

_Ghost Thoughts (2021)
digital

All Against COVID-19 (2020)
Shenzhen Design Week, China

To Death with a Smile (2019/2020)
MUMEDI, Mexico

Mutboard&Vogel (2019)
designforum, Graz

Unter die Haut (2018)
vergissmeinnicht, Graz

Network & Friends.

creative industries styria
c hoch 3
gmk (Market Research & Design)
cardamom (Strategy & Communication)
Flare Talents (Model & Fashion)
incibit (App & Web Development)

Jacqueline Kaulfersch (Illustration)
Anna Prem (Illustration & Game Design)
Petra Höfler (Design)
Philipp Schwarzbauer (Art Direction)
Vera Schmid (Motion Design)
Anna Kleindinst (Design)
Daniel Gaberle (Social Media)
Sascha Pseiner (Photography)
Oskar Bechtold (DJ & Programming)

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, in order to make your brand recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with. Together we will find a plan individualized to your needs.

benleander dreams float

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, in order to make your brand recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with. Together we will find a plan individualized to your needs.

benleander dreams float

My Services.

Start-Up

If you do not yet have a (proper) design we will discuss what you stand for, what you offer and what messages you want to bring across.

Re-Design

You already have a design that you want to refresh or renew from scratch. We will discuss if the values of your company have changed or in what ways you want to re-position your brand.

Campaign

You have an existing design and want to attract new customers or draw attention to your business. You are looking for a designer who conceptualizes a campaign and/or creates advertising material.

Solo Products

You are interested in booking me solo for business cards, print products, magazines, packaging, websites, newsletters and more.

My Process.

1. Kick-off

In a first consultation we will define the core of your brand and the values and emotions you want associated with it.

2. Re-Briefing

After our first meeting, I will summarize everything and propose a non-binding plan.

3. Analysis

I will do market research, analyse your competition and your focus group to find the best way for you to stand out to your potential clients.

4. Design

I will present to you my concept and preliminary designs which I will finish with your inputs. We will stay in contact afterwards for check-ins.

My Clients.