About | BENLEANDER_Design Studio

ben leander willgruber design products

ben leander willgruber design products

Hello! I am Ben Leander.

After some years of working in advertising agencies, I founded my visual design studio in 2020. My focus lies on psychologically driven brand development and storytelling. Simply put, I connect visual design and written communication.

I have previously worked as a journalist which is where my love for the written language stems from. You can read some of my stories on my English blog where I’ve also sub-linked some of my German articles.

benleanderwillgruber_freelancer-blogpost

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, in order to make yourself recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with.

benleander dreams float

Good Brands make you feel connected.

When you start a business, you may want to dive right into work. However, in order to make yourself recognizable, it’s important to develop a brand strategy that transports the emotions and values you want to be associated with.

benleander dreams float

My Services.

Start-Up

If you do not yet have a (proper) design we will discuss what you stand for, what you offer and what messages you want to bring across.

Re-Design

You already have a design that you want to refresh or renew from scratch. We will discuss if the values of your company have changed or in what ways you want to re-position your brand.

Campaign

You have an existing design and want to attract new customers or draw attention to your business. You are looking for a designer who conceptualizes a campaign and/or creates advertising material.

Solo Products

You are interested in booking me solo for business cards, print products, magazines, packaging, websites, newsletters and more.

My Process.

1. Kick-off

In a first consultation we will define the core of your brand and the values and emotions you want associated with it.

2. Re-Briefing

After our first meeting, I will summarize everything and propose a non-binding plan.

3. Analysis

I will do market research, analyse your competition and your focus group to find the best way for you to stand out to your potential clients.

4. Design

I will present to you my concept and preliminary designs which I will finish with your inputs. We will stay in contact afterwards for check-ins.

Contact me now!

Education.

Graphic & Communication Design
Ortweinschule, Graz (2010-2013)

Psychology (Master)
Karl-Franzens-Uni, Graz (2010-2017)

Further Training
Business Coaching (alea + partner, 2020)
Creative Business Coaching (c hoch 3, 2021)

Exhibitions.

Imagine… (2023)
Murinsel, Graz

Softboiled Wonderland (2023)
Parks Art, Graz

Böse Kunst (2023)
Roter Keil, Graz

we ❤ illustration (2021)
designforum, Graz

_Ghost Thoughts (2021)
digital

All Against COVID-19 (2020)
Shenzhen Design Week, China

To Death with a Smile (2019/2020)
MUMEDI, Mexico

Mutboard&Vogel (2019)
designforum, Graz

Unter die Haut (2018)
vergissmeinnicht, Graz

Features.

Posters Can Help
slanted, DE (2023)

LESS is LESS (2021/2022)
Cover of PAGE Magazine
in PAGE Magazine
in Kleine Zeitung

Gay Men Draw Vaginas
Walleye Systems, USA (2018)

Die Wiese
Skarabæus, AT (2010)

Ventures.

Comic Artist (2021-)
LESS is LESS

Teacher for Print and Media Design (2020-)
bfi Steiermark

Event (Co-)Design and DJ (2019-)
Dancen und Schmusen!
Ravenbogen

Freelance Journalist (2018-2021)
VICE | Futter | Kleine Zeitung | noisey

Online Shop (2017-)
Redbubble

Blogger (2017-)
My Casual Trainwreck Life

Network & Friends.

creative industries styria
we ❤ illustration
Illu Kollektiv Graz
Ravenbogen Kollektiv
c hoch 3
cardamom

Jacqueline Kaulfersch (Illustration)
Anna Prem (Illustration)
Petra Höfler (Design)
Philipp Schwarzbauer (Art Direction)
Vera Schmid (Motion Design)
Anna Kleindinst (Design)
Oskar Bechtold (DJ & Programming)

My Clients.