Ben Leander Willgruber | Visual Designer and Writer

This is America

Childish Gambino’s new single ‘This is America’ is causing the stir of the moment. I usually wouldn’t cover the release of a music video, but this one you should see. Childish Gambino is actor-turned-rapper Donald Glover who is known for mixing various music styles together. What he has done with ‘This is America’ sounds very fresh yet again. However, that’s not why the video gained over 6 million views in just one day. But you’ll have to watch for yourself.

Would love to hear thoughts on what you think this video is supposed to mean. Is this America?

4 thoughts on “This is America

  1. Not my cup of tea. Annoying beat. As far as the video is concerned, I understand what he was trying to do, but he just made it all look stupid and weird (not in the good sense).

    1. I think he would be OK with that and I definitely understand it because it’s just… weird. I believe many people will feel that way but I, for some reason, have a positive response because it made me feel something (not many music videos do that). Thanks for your thoughtfull response 🙂

  2. Wow. That video starts with a literal bang and keeps right on going. That’s all I know for sure right now, definitely gonna have to watch it a couple more times before I know anything else for certain.
    Just. Wow.

    1. You sound just like I would have right after watching the video for the first time. I got some theories but I’m not much smarter now lol
      All I know is that the song is getting really catchy after a couple of repetitions^^

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